Honda announced today that it will conduct the first proof-of-concept demonstration of in-vehicle payments with infrastructure parking and fueling partners at 2017 CES in Las Vegas as part of its ongoing partnership with Visa Inc. The demonstrations will be done with fuel pumps from Gilbarco Veeder-Root and smart parking meters from IPS Group, Inc. Show attendees can experience the demonstrations at the Honda booth (LVCC, North Hall – 7312) during CES, January 5-8, 2017.
Developed by the Honda Developer Studio, the fuel and parking proof-of-concepts offer a quick and seamless in-vehicle payment solution, delivered through smartphone integrations. Honda and Visa first joined forces last year and they are now joined by Gilbarco Veeder-Root and IPS Group, Inc. in collaborating in the effort to transform the way consumers make in-vehicle payments for every day services such as gasoline and public parking.
“Payments have evolved from physical plastic cards to a digital, mobile wallet and Honda sees this as an opportunity to bring this technology into the car to pay for services from the comfort of one’s own car,” said John Moon, Developer Relations Lead at Honda Developer Studio. “Together with Visa’s payment technology expertise and new partners like Gilbarco Veeder-Root and IPS Group, Inc. who are experts in their fields we can create a whole new in-vehicle experience for our customers focused on simplicity and convenience.”
Drivers are notified that they can pay for fuel or parking when they are near a smart parking meter or fuel pump. Depending on the services, the purchase amount is displayed in the dashboard and drivers confirm payment with the touch of a button. Honda is currently in discussion with a number of other companies that will continue to help ease the various innovative payment processes of other car-based transactions.
“Turning the car into a platform for payments offers a nearly endless array of ways for automakers, drivers, merchants and other infrastructure companies to completely transform tasks that are tied to cars in some shape or form,” said Avin Arumugam, senior vice president, Internet of things (IoT), Visa Inc. “Working with Honda, we both see the huge opportunity this presents for our respective industries, and how we can collectively simplify many daily tasks from the car.”